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Fall window displays6/13/2023 ![]() ![]() “Putting merchandise that’s too small to be seen easily isn’t a good idea,” says Sophie. You also want to make sure that the products are big enough to catch shoppers’ eyes. Identify the key products or elements of your display and position them at eye level to draw people’s attention. “What do you want them to look at? Where do you want them to look first? How can you draw them in closer? Usually, this means putting your prime item right at eye level,” she added.Ĭheck out this window display from Christian Louboutin, and notice how they elevated certain products (i.e., the purse and shoes) so that they’re either at or close to eye level.Ī post shared by The Lionesque Group on at 11:55am PDTĭo the same thing with your windows. Place key items at eye levelĪside from considering your target audience, you also need to think about their perspective, advised Sophie Darling, the community manager at and a former bridal shop owner. In fact, it made many of our students feel our business was ‘hipper’ (from a recent student survey) than before.” 2. ![]() “And after our change in imagery, we noticed that as long as our imagery didn’t contain anything offensive or adult-themed, nothing in our more broad imagery alienated our younger students either. ![]() “Even after we changed this, we still constantly had people saying ‘Do you have programs for adults?’ Of course, we do but our window displays did not properly showcase that,” Adam said. They soon realized, however, that this alienated and misled potential customers into thinking that Session Music was just for kids. This is something that Sessions Music, a music education company learned.Īccording to its marketing director Adam Williamson, since 75% of their students were under the age of 15, they initially stuck with “child-centric” imagery in their displays. Your window display needs to be targeted enough to entice the right shoppers, but not too specific that it’ll alienate potential customers. Who do you want to attract? What types of people would benefit most from your products and services? Let the answers to these questions guide your decisions. Be aware of who your target audience isīefore you bring out your craft supplies, fixtures, and whatnot, take some time to think about your target audience. Need tips on how you can accomplish this? Here’s a dozen to get you started: 1. Your store’s window display plays a big part in this, which is why you should take the steps to make it as fresh and attention-grabbing as possible. ∺nd even to anchor at the isle when you are old, rich with all that you have gained on the way.While great products and excellent customer service can keep customers coming back, your visuals and branding are going to be the elements that get people to walk into your shop in the first place. ∻ut do not hurry the voyage/It is better to let it last for long years, the poem says. He benefited from a little magic and the occasional divine blessing. Odysseus, of course, battled unexpected foes and suffered betrayals. It seems an appropriate choice: grandly ambitious yet deeply personal. Cavafy, an unnamed narrator offers perspective to the Homeric warrior Odysseus, as he continues his long, homeward journey. Elegant heels take on menswear-inspired details, like loafer-inspired fringe and broguing, while an unstructured briefcase is printed with the first stanza of Ithaka, Burches favorite poem and an hommage to her family history. Evening wear jumpsuits and easy, long-sleeved gowns epitomize tomboy-chic. Sweaters, from Fair Isle to cardigans, have a nostalgic appeal, but the play on proportion is relevant for today. A blouse with an exaggerated bow tops menswear-inspired pants with a refined fit a sporty bomber is paired with a pleated skirt. The collection fuses masculine and feminine elements, evoking Philadelphias chic outdoor glamour. ![]() “We played with the idea of Fair Isle knits, barn jackets, and winter whites and thought about contrast, creating variations on a theme: plaid tweeds, prints, and enlarged in shearling,” says Burch,”Accessories complete the story, from bow shoes and soft mens briefcases to a pendant necklace inspired by my fathers cigarette lighter.” Her outdoor glamour combined with a confident femininity creates a modern take on the familiar style of Tory Burch’s own roots in Philadelphia. According to Tory Burch herself, the Fall/Winter 2017 display gathered inspiration from the fearlessness and irreverence of Katharine Hepburn’s character in The Philadelphia Story. ![]()
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